With rising consumer demand for sustainable packaging, the retailer needed to eliminate plastic in e-commerce shipments, reduce pilferage from ship-from-store orders, and use packaging as a branding tool—all without sacrificing efficiency. To meet these multifaceted needs, the IPG team recommended a comprehensive packaging solution centered around the BetterPack® BP555eSA water-activated tape (WAT) dispenser. This was paired with a custom-printed, Central® Brand 240 Snow White WAT.

Branded water-activated tape is a simple yet powerful way to reach a wider audience, build trust, and reinforce your brand identity. Custom-printed WAT looks professional and is a cost-effective way to make a lasting impression. Get more information: US customers | Canadian customers