While quality and price remain primary drivers of purchase decisions in the U.S., new McKinsey findings reveal that 38% of buyers also care about product packaging. As consumers’ focus on packaging grows, businesses face increasing pressure to design packaging that not only protects and showcases their products but also reflects evolving consumer values.

This shift creates new challenges as companies expand. Packaging solutions that work well for a small startup often fall short when volumes reach the thousands. That’s why choosing the right sealing solutions becomes essential for scaling businesses.

IPG is helping customers cut virgin resin use through smart film downgauging—same performance, less plastic. Sustainability starts with innovation, and IPG’s high-performance shrink films reduce overall thickness by 7% or more. Select formulations also include up to 25% post-industrial and 20% post-consumer recycled content, lowering virgin resin usage by up to 45%.